Aveda is a clean beauty pioneer offering plant-based hair, skin, and body care, produced with 100% wind and solar power. Known for Invati Advanced and Shampure, they are a verified clean brand with strong sustainability, praised for natural aromas and perceived health benefits. Owned by Estée Lauder.

BH Cosmetics is an affordable, trend-driven makeup brand known for vibrant eyeshadow palettes and brush sets. Popular collections like Take Me Back to Brazil and collabs with influencers have built a loyal Gen Z following. The brand is cruelty-free and offers vegan options, though not positioned as clean. Recently acquired and undergoing a rebrand, BH is loved for accessibility and creative expression through color. BH Cosmetics is owned by Revolution Beauty.

BLAQ is an Australian skincare brand that uses activated charcoal and detox-focused ingredients in masks, eye patches, and scrubs. Known for its BLAQ Mask and Hydrogel Eye Patches, the brand is clean-leaning, cruelty-free, and targeted at urban consumers looking to combat pollution and fatigue. Its sleek, unisex branding and functional products make it popular for quick fixes, though it faces criticism for minimal ingredient transparency.

Bubble is a Gen Z-focused skincare brand offering affordable, dermatologist-backed formulas designed to support skin health without harsh ingredients. Bestsellers like the Level Up Balancing Moisturizer and Come Clean Cleanser cater to acne-prone and sensitive skin. The brand is cruelty-free, vegan, and adheres to clean beauty principles. It’s widely praised for its transparency, accessible pricing, and approachable education around skincare for teens and young adults.

Balance Me is a UK-based clean skincare brand focused on gentle, naturally active formulas that balance skin without irritation. Known for products like the Hyaluronic Plumping Mist and Tri-Molecular Hyaluronic Serum, the brand is cruelty-free, vegan, and uses recyclable packaging. With a focus on wellness and transparency, Balance Me is praised by those with sensitive or reactive skin looking for effective, clean solutions.

Beauty Bakerie is a Black-owned makeup brand inspired by bakery themes and known for long-wear, high-pigment formulas. Bestsellers like the Cake Mix Foundation and Lip Whip Liquid Lipsticks offer bold color and smudge-proof wear. The brand is cruelty-free and leans into clean formulations. It’s widely celebrated for inclusivity, playful branding, and commitment to representation in beauty.

Beauty Bay started as a UK-based online beauty retailer and later launched its own in-house makeup line. The Beauty Bay brand is known for its vibrant eyeshadow palettes, cruelty-free status, and trend-led formulations at accessible price points. Their “Bright” and “New Mood” palettes have gained a cult following. While not marketed as clean beauty, Beauty Bay's house line appeals to a younger audience looking for bold color and affordability, though sustainability commitments are still minimal.

BeautyStat is a science-backed skincare brand created by cosmetic chemist Ron Robinson, best known for its Universal C Skin Refiner, a stabilized vitamin C serum that has received rave reviews for brightening and firming. The brand emphasizes clinical efficacy, transparency, and dermatological testing, but is not officially clean-certified. Consumers appreciate its minimalist, ingredient-focused approach, although it falls short on visible sustainability initiatives.

Becca Cosmetics was once an iconic makeup brand revered for its highlighters, especially the cult-favorite Shimmering Skin Perfector in “Champagne Pop.” Known for its inclusive range and radiant skin formulas, Becca emphasized glow and complexion perfection. While not focused on clean beauty or sustainability, the brand held a loyal following. It was officially discontinued in 2021, though some products live on through Smashbox collaborations.

Beekman 1802 emphasizes a farm-to-skin approach, crafting gentle, sensitive-skin-friendly products primarily with goat milk, as their unique offering. Verified as a clean and cruelty-free beauty brand with a focus on natural ingredients, it consistently garners positive consumer sentiment for its soothing and moisturizing properties.

Belif is a Korean skincare brand that fuses centuries-old apothecary herbal traditions with modern Korean skincare science. Hero products include the True Cream Aqua Bomb and Moisturizing Eye Bomb. Consumers appreciate its lightweight textures and gentle, trustworthy performance. Belif is owned by LG Household & Health Care.

Benefit Cosmetics provides instant beauty fixes with iconic products like Benetint and The POREfessional, and is recognized as the world's leading brow brand, aiming to uplift customers with trustworthy solutions and humor. However, it's important to note that Benefit Cosmetics is not universally considered a "clean" brand, as some products contain ingredients like methylparaben, BHT, and polyacrylamide, which the EWG has flagged for potential health concerns and given moderate to high hazard ratings. Benefit Cosmetics is owned by LVMH.

Biossance is a verified clean beauty brand under the Amyris biotech umbrella, celebrated for its ethically sourced, sugarcane-derived squalane—a hero ingredient in their entire range. With strong sustainability commitments including carbon-neutral shipping, recyclable packaging, and eco-conscious formulations, their Squalane + Vitamin C Rose Oil and Squalane + Omega Repair Cream are fan favorites. The brand is praised for transparency, innovation, and a clear focus on environmental and skin health.

Bite Beauty was a clean, high-performance lipstick brand made with food-grade ingredients, famous for its Agave Lip Mask and Power Move Lipsticks. It was certified clean, vegan, and cruelty-free, with a focus on bold color and skin-safe formulas. Despite a strong cult following, the brand was discontinued in 2022. It’s remembered fondly for pioneering clean makeup with a luxe feel. Its legacy lives on through Lip Lab, a physical retail experience where customers can create their own custom lipsticks.

Founded by Blake Lively in 2024, Blake Brown is a clean, vegan, and cruelty-free haircare brand built on a unique “no conditioner” philosophy, replacing it with nourishing and strengthening masks for every wash. The line includes shampoos, masks, a pre-shampoo treatment, leave-in potion, mousse, and dry shampoo, all priced accessibly. Packaged in recycled, geometric bottles, the brand highlights premium fragrance crafted by master perfumers. Positioned as affordable luxury with a signature scent, it emphasizes healthy hair rituals, sustainability, and design-led storytelling.

Blinc, a niche eye makeup brand, specializes in innovative, long-wear eye makeup, particularly "tubing" mascaras that offer smudge-proof wear and easy removal. Cruelty-free with vegan options, Blinc is committed to conscious beauty, with products adhering to their "NO LIST" and a "CLEAN" logo. Consumers highly appreciate their unique tubing technology for its longevity and easy removal.

Bliss is a cheerful, spa-born skincare brand known for affordable, clean, and effective products sold in mass retailers. Hero products include the Glow & Hydrate Niacinamide Serum and That’s Incredi-peel Pads. Certified clean and cruelty-free, Bliss uses recyclable packaging and avoids over 1,300 questionable ingredients. Beloved for its playful tone, efficacy, and accessibility, it’s a go-to for Gen Z and millennials seeking clean skincare on a budget.

Blue Lagoon Iceland offers premium skincare powered by geothermal seawater, algae, and silica sourced from Iceland’s Blue Lagoon. Known for the Silica Mud Mask and Algae Serum, the brand focuses on skin regeneration and natural healing. While not officially clean-certified, it emphasizes sustainability, renewable energy, and traceable sourcing. Consumers love the sensorial, spa-like experience and ties to Icelandic nature.

Blunt Skincare is a clean, minimalist skincare brand focused on cannabis sativa seed oil and other natural actives. Its small, curated range includes products like Isolate Hydrating Facial Oil and Moonrock Clarifying Serum. Vegan, cruelty-free, and packaged in recyclable glass, Blunt is committed to sustainability and transparency. The brand has a growing following among those seeking clean, plant-based, no-BS skincare.

Bobbi Brown Cosmetics, an Estée Lauder Companies brand, is a global premium beauty leader renowned for its "less is more" philosophy and natural-looking makeup. The brand champions a skin-first approach, offering undertone-correct shades and effortless, multi-tasking formulas designed to enhance individual beauty rather than mask it.

Boscia is a plant-based, preservative-free skincare brand rooted in Japanese heritage, offering gentle yet effective products for sensitive skin. Known for their Luminizing Black Charcoal Mask and Clear Complexion line, the brand is clean but not officially certified. Boscia maintains a cruelty-free stance and increasingly uses recycled packaging, appealing to eco-conscious and ingredient-savvy consumers alike.

Briogeo is a clean, Black-founded haircare brand that blends natural ingredients with performance, particularly for textured and curly hair. The Don’t Despair, Repair! mask and Scalp Revival Scrub are bestsellers. All products are 6-free (no sulfates, silicones, etc.), cruelty-free, and packaged sustainably. Beloved for inclusivity, clean credentials, and scalp health innovation, Briogeo is a standout in clean haircare. The brand was acquired by Wella in 2022, but its founder Nancy Twine continues to lead the brand.

Bumble and bumble, a salon-born haircare brand, is famous for styling products like their Surf Spray and Hairdresser’s Invisible Oil; though not certified clean, they are making strides in sustainability through packaging innovation.

By Terry is a French luxury makeup-skincare hybrid brand known for elegant, rose-infused formulations like the Baume de Rose Lip Care and Hyaluronic Hydra Powder. Not positioned as clean, but cruelty-free and focused on skin-enhancing, radiant finishes. The brand appeals to those seeking effortless luxury and sensorial textures.

Byoma is a clean, science-driven skincare brand that emphasizes barrier repair with ingredients like ceramides, niacinamide, and green tea. Known for its Hydrating Serum and Gel Cream Moisturizer, Byoma is cruelty-free, fragrance-free, and uses recyclable packaging. Its affordable pricing and ingredient transparency make it a hit with Gen Z and skincare beginners seeking effective, barrier-safe routines. By Terry is owned by Future Beauty Labs.