Blake Brown

Founded by Blake Lively in 2024, Blake Brown is a clean, vegan, and cruelty-free haircare brand built on a unique “no conditioner” philosophy, replacing it with nourishing and strengthening masks for every wash. The line includes shampoos, masks, a pre-shampoo treatment, leave-in potion, mousse, and dry shampoo, all priced accessibly. Packaged in recycled, geometric bottles, the brand highlights premium fragrance crafted by master perfumers. Positioned as affordable luxury with a signature scent, it emphasizes healthy hair rituals, sustainability, and design-led storytelling.