Beauty Bay

Beauty Bay started as a UK-based online beauty retailer and later launched its own in-house makeup line. The Beauty Bay brand is known for its vibrant eyeshadow palettes, cruelty-free status, and trend-led formulations at accessible price points. Their “Bright” and “New Mood” palettes have gained a cult following. While not marketed as clean beauty, Beauty Bay's house line appeals to a younger audience looking for bold color and affordability, though sustainability commitments are still minimal.