Briogeo

Briogeo is a clean, Black-founded haircare brand that blends natural ingredients with performance, particularly for textured and curly hair. The Don’t Despair, Repair! mask and Scalp Revival Scrub are bestsellers. All products are 6-free (no sulfates, silicones, etc.), cruelty-free, and packaged sustainably. Beloved for inclusivity, clean credentials, and scalp health innovation, Briogeo is a standout in clean haircare. The brand was acquired by Wella in 2022, but its founder Nancy Twine continues to lead the brand.