BH Cosmetics

BH Cosmetics is an affordable, trend-driven makeup brand known for vibrant eyeshadow palettes and brush sets. Popular collections like Take Me Back to Brazil and collabs with influencers have built a loyal Gen Z following. The brand is cruelty-free and offers vegan options, though not positioned as clean. Recently acquired and undergoing a rebrand, BH is loved for accessibility and creative expression through color. BH Cosmetics is owned by Revolution Beauty.