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Brands List
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Everyday Humans
Everyday Humans is an urban-focused suncare brand blending protection with skincare, emphasizing lightweight, no-white-cast formulas. They are a clean beauty brand deeply committed to being plastic and climate neutral, using recycled packaging and ethical sourcing, appreciated for their comfortable, inclusive, and eco-conscious SPF.
Brand Category:
Clean, Commitment to Sustainability, Independent
Brand Attributes:
Mass-tige
Eyeko
Eyeko is a UK-based brand specializing in eye makeup, particularly mascaras, eyeliners, and brow products. Its Black Magic Mascara and Sport Waterproof Mascara are fan favorites for staying power and intense pigment. Eyeko emphasizes precision, performance, and portability. It’s popular for delivering dependable, everyday eye essentials with sleek design.
Brand Category:
Independent
Brand Attributes:
Prestige
Fenty Beauty
Driven by a vision for inclusivity, Rihanna established Fenty Beauty in 2017 to create makeup for all skin tones and types, expanding into Fenty Skin for high-performance skincare, Fenty Hair for repair-focused hair care, and Fenty Eau de Parfum, a bold and unique fragrance. As a brand, Fenty Beauty by Rhianna is largely praised for its quality and innovative, diverse offerings, although individual product experiences can vary.
Brand Category:
LVMH, Clean
Brand Attributes:
Celebrity/Influencer
First Aid Beauty
First Aid Beauty (FAB) provides gentle, problem-solving skincare for sensitive skin, free of common irritants. A verified clean beauty brand, their Ultra Repair Cream is a best-seller, consistently praised for its soothing and effective properties.
Brand Category:
Clean, Procter & Gamble
Brand Attributes:
Prestige
Fitglow Beauty
Fitglow Beauty is a Canadian clean beauty brand known for skin-nurturing makeup and skincare that treats while enhancing. Products like the Lip Colour Serums and Vita Active Serum are cult favorites, combining performance with plant-based actives. Vegan, cruelty-free, and formulated without toxins, the brand also uses sustainable packaging. Loved by clean beauty devotees, Fitglow is praised for delivering visible results with skin-first formulas.
Brand Category:
Clean, Independent, Women-owned
Brand Attributes:
Prestige
Flesh Beauty
Flesh Beauty, created by Revlon in 2018, aimed to redefine inclusivity with a broad foundation range and provocative branding. Products like Flesh Foundation and Fleshpot Eye & Cheek Gloss emphasized real-skin finishes and diversity. Despite initial buzz and a niche following, the brand was discontinued, leaving a legacy of bold messaging around representation.
Brand Category:
Revlon, Discontinued
Brand Attributes:
Prestige
Floral Street
Floral Street is a British fragrance brand offering clean, modern scents powered by sustainably sourced ingredients and eco-conscious packaging. Known for bold blends like Arizona Bloom and Wonderland Peony, all fragrances are vegan, cruelty-free, and crafted in partnership with Firmenich using synthetic-safe technology. The brand stands out for its strong environmental values, stylish design, and gender-inclusive scents.
Brand Category:
Clean, Independent
Brand Attributes:
Niche
Formulae Prescott
Formulae Prescott is a British skincare brand offering clinically backed, multitasking products with a holistic edge. Its hero product, Tri-Balm, is a 3-in-1 cleanser, exfoliator, and moisturizer in one, formulated with clean, botanical-rich ingredients. The brand is cruelty-free, waterless, and focused on sustainability through conscious sourcing and packaging. It's popular among travelers and minimalists seeking high-performance simplicity.
Brand Category:
Independent, Clean, Commitment to Sustainability
Brand Attributes:
Luxury
Fourth Ray Beauty
Fourth Ray Beauty, the sister brand to ColourPop, offers clean, affordable skincare designed for Gen Z and young Millennials. Known for its playful packaging and budget-friendly pricing, it features gentle, vegan formulations with ingredients like niacinamide and hyaluronic acid. While not certified clean, the brand claims to be cruelty-free and clean-formulated. It’s well-loved for its accessibility, though some critics argue its sustainability efforts and depth of efficacy are limited.
Brand Category:
Clean, Independent
Brand Attributes:
Mass-tige
Frank Body
Frank Body is an Australian clean beauty brand known for its cheeky, millennial-focused branding and coffee-based scrubs. The Original Coffee Scrub remains a bestseller for smoothing and brightening skin. The brand is cruelty-free, paraben-free, and uses recyclable packaging. Frank Body has expanded into skincare and haircare, and is loved for its affordability, body-positive messaging, and fun, no-BS attitude.
Brand Category:
Clean, Independent
Brand Attributes:
Mass-tige
Fresh
Fresh is a heritage beauty brand that blends natural ingredients with sensorial, luxurious formulas. Known for its Soy Face Cleanser, Sugar Lip Treatments, and Rose Face Mask, the brand emphasizes gentle yet effective care. While not officially clean-certified, Fresh avoids many harmful additives and has made strides in sustainable packaging and ingredient sourcing. Consumers value its approachable luxury and sensorial experience, though some critique its use of fragrance.
Brand Category:
LVMH, Clean
Brand Attributes:
Prestige
GXVE
GXVE by Gwen Stefani offers bold, expressive makeup with richly pigmented, long-wearing formulas to empower self-expression, without compromising on color payoff. Notable products include their Anaheim Shine Lipstick and I'm Still Here Matte Liquid Lipstick. GXVE is a verified clean beauty brand focused on ethical, expressive products.
Brand Category:
Clean, Independent, Women-owned
Brand Attributes:
Celebrity/Influencer
Generation Skin
Generation Skin is an Australian-born skincare brand focused on innovative, results-driven masks and treatments, especially known for its brightening eye patches featuring ingredients like marine algae and vitamin C. While not marketed as a clean brand, Generation Skin is cruelty-free and tends to favor ingredient transparency. Consumer sentiment is positive, especially for their eye patches, though they’re seen more as a fun, self-care brand than a deeply scientific one.
Brand Category:
Independent
Brand Attributes:
White Label/Filler
Ghost Democracy
Ghost Democracy is a direct-to-consumer skincare brand known for clinical-grade ingredients like niacinamide, bakuchiol, and hyaluronic acid at accessible prices. Products like the Transparent Gentle Exfoliating Daily Cleanser focus on high concentrations, transparency, and zero filler ingredients. It’s clean, cruelty-free, fragrance-free, and uses recyclable materials. Consumers appreciate its ingredient clarity, science-forward approach, and minimalist formulas.
Brand Category:
Clean, Independent
Brand Attributes:
Mass-tige
Gisou
Gisou, founded by influencer Negin Mirsalehi, is a luxury haircare brand centered around honey-infused formulas; while not officially clean-certified, it emphasizes natural sourcing and sustainable beekeeping.
Brand Category:
Clean, Women-owned, Independent
Brand Attributes:
Celebrity/Influencer, Prestige
Givenchy
Givenchy Beauty is the luxury beauty arm of the iconic French fashion house, offering high-end makeup, skincare, and fragrances known for their sophisticated formulations and elegant packaging. They prioritize safety and ingredient traceability but are not widely marketed as a "clean beauty" brand. As a member of UEBT, they have sustainability efforts, and consumers value their luxurious aesthetic and quality.
Brand Category:
Brand Attributes:
Luxury
Glamglow
Glamglow offers Hollywood-inspired, instant-gratification face masks for quick, visible results, like their popular Supermud and Youthmud treatments. While not strictly "clean," they're known for experiential textures and are generally praised for efficacy, though some find them pricey.
Brand Category:
Estée Lauder
Brand Attributes:
Prestige
Glo Skin Beauty
Glo Skin Beauty is a professional skincare and mineral makeup brand rooted in clean, dermatologist-recommended formulas. Known for the Phyto-Active Firming Serum and mineral foundations, it bridges the gap between spa-grade skincare and makeup. It’s popular with estheticians.
Brand Category:
Clean, Independent
Brand Attributes:
Luxury, Clinical/Medical-grade
Gloss Moderne
Gloss Moderne is a luxury clean haircare brand focused on sleek, high-gloss results with a minimalist aesthetic. Their Clean Luxury Shampoo and Glossing Detangler are formulated without sulfates, parabens, or silicones, and are vegan and cruelty-free. The brand emphasizes clean ingredients, non-toxic fragrance, and recyclable packaging. It’s loved by those seeking elevated, modern haircare with a sustainable, glossy twist.
Brand Category:
Clean, Independent
Brand Attributes:
Prestige
Glossier
Glossier champions a "Skin First. Makeup Second.™" philosophy, believing healthy skin is the best foundation for beauty. This principle guides all their products, which are designed to enhance natural beauty rather than mask it. The brand celebrates individuality and expression, offering a higher-end experience compared to traditional makeup brands.
Brand Category:
Clean, Independent, Women-owned
Brand Attributes:
Prestige
Glow Recipe
Glow Recipe offers fruit-powered, clean skincare designed for glowing skin. Rooted in Korean skincare philosophies, their sensorial line features innovative, vegan and cruelty-free formulas that combine antioxidant-rich fruit with gentle yet powerful actives to deliver real results and promote healthy, radiant skin.
Brand Category:
Private Equity
Brand Attributes:
Prestige
Go-To Skincare
Go-To Skincare is an Australian clean skincare brand created by beauty editor Zoë Foster Blake, offering fun, effective products with simple routines and witty branding. Hero products like Properly Clean Cleanser and Face Hero Oil are gentle, non-toxic, and designed for all skin types. Go-To is adored for making skincare unintimidating, clean, and approachable.
Brand Category:
Private Equity, Clean, Women-owned
Brand Attributes:
Mass-tige
Goldfaden MD
Goldfaden MD is a doctor-developed skincare line that blends clean, natural ingredients with clinical science. Known for the Doctor’s Scrub and Bright Eyes treatment, the brand is cruelty-free, plant-based, and free of parabens, alcohol, and artificial fragrance. It targets concerns like dullness, aging, and sensitivity with a clean, derm-backed approach. It’s popular with those seeking medical-grade performance without harsh ingredients.
Brand Category:
Clean, Independent
Brand Attributes:
Clinical/Medical-grade
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