Fresh

Fresh is a heritage beauty brand that blends natural ingredients with sensorial, luxurious formulas. Known for its Soy Face Cleanser, Sugar Lip Treatments, and Rose Face Mask, the brand emphasizes gentle yet effective care. While not officially clean-certified, Fresh avoids many harmful additives and has made strides in sustainable packaging and ingredient sourcing. Consumers value its approachable luxury and sensorial experience, though some critique its use of fragrance.