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Go-To Skincare

Go-To Skincare is an Australian clean skincare brand created by beauty editor Zoë Foster Blake, offering fun, effective products with simple routines and witty branding. Hero products like Properly Clean Cleanser and Face Hero Oil are gentle, non-toxic, and designed for all skin types. Go-To is adored for making skincare unintimidating, clean, and approachable.

Glou's Brand Insights:

CATEGORY

Mass-tige

ATTRIBUTES

Private Equity, Clean, Women-owned

RESALE RISK SCORE

NOTES

Product Database:

Calm + Clean Epsom Salt Hand + Body Wash

Calm + Clean Epsom Salt Hand + Body Wash

Face Hero

Face Hero

Exfoliating Swipeys

Exfoliating Swipeys

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