Fenty Beauty

Driven by a vision for inclusivity, Rihanna established Fenty Beauty in 2017 to create makeup for all skin tones and types, expanding into Fenty Skin for high-performance skincare, Fenty Hair for repair-focused hair care, and Fenty Eau de Parfum, a bold and unique fragrance. As a brand, Fenty Beauty by Rhianna is largely praised for its quality and innovative, diverse offerings, although individual product experiences can vary.