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Brands List
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MAC
MAC Cosmetics stands as an iconic artistry brand, renowned for its extensive range of high-quality, professional-grade products, from skin prep to vibrant eyeshadows and lipsticks. Its expansive shade offerings and cult-favorite items, like Studio Fix Fluid, ensure its continued popularity among both makeup artists and consumers seeking bold, long-lasting glam with skin-friendly ingredients.
Brand Category:
Commitment to Sustainability, Estée Lauder
Brand Attributes:
Prestige
MAELOVE
MAELOVE provides science-backed, affordable luxury skincare, with their Glow Maker Vitamin C Serum as a cult favorite. They emphasize transparent, high-quality ingredients and US-based manufacturing, earning strong loyalty for effective value.
Brand Category:
Clean, Independent
Brand Attributes:
Clinical/Medical-grade
Mad Hippie
Mad Hippie is a clean, affordable skincare brand focused on simple yet effective ingredient-driven formulas. Known for its Vitamin C Serum and Antioxidant Facial Oil, the brand is vegan, cruelty-free, and sustainably packaged. Mad Hippie is praised for its gentle, non-toxic approach to skincare and transparency in ingredients, making it popular among eco-conscious consumers.
Brand Category:
Clean, Independent
Brand Attributes:
Mass-tige
Make Up For Ever
Make Up For Ever is a professional-grade makeup brand renowned for its high-performance, highly pigmented formulas, notably the HD Skin Foundation. While not third-party certified "clean," they have a "Clean For Ever List" and prioritize safety. Sustainability efforts align with parent company LVMH's initiatives. Consumers praise its extensive shade ranges, long-lasting formulas, and professional quality.
Brand Category:
LVMH
Brand Attributes:
Prestige
Makeup By Mario
Makeup By Mario, founded by celebrity makeup artist Mario Dedivanovic, offers professional-grade makeup designed for expert techniques, with products like the Master Mattes Eyeshadow Palette. Praised for quality and blendability, the brand focuses on high-performance formulas.
Brand Category:
Clean, Independent
Brand Attributes:
Celebrity/Influencer
Malin + Goetz
Malin + Goetz blends apothecary tradition with modern science to offer gender-neutral skincare, haircare, and fragrance. Known for cult favorites like the Eucalyptus Deodorant and Grapefruit Face Cleanser, the brand is cruelty-free and emphasizes simple, effective formulas. It’s especially beloved for its clean aesthetic and sensorial experiences.
Brand Category:
Clean, Independent, Private Equity
Brand Attributes:
Prestige
Marc Jacobs Beauty
Marc Jacobs Beauty offers luxurious, fashion-forward makeup with innovative formulas. While PETA-certified cruelty-free, it's not strictly a "clean beauty" brand, but consumers appreciate its chic packaging and performance. Marc Jacobs Beauty was quietly discontinued around 2021 when its partnership with Kendo ended, but it is scheduled to make a comeback under a new, expanded deal with Coty. (No updates yet at time of writing.)
Brand Category:
LVMH, Coty
Brand Attributes:
Designer
Megababe
Megababe is a body care brand tackling real concerns like sweat, chafing, and odor with playful branding and effective formulas. Their bestsellers—Thigh Rescue, Rosy Pits Deodorant, and Bust Dust—are aluminum-free, clean, and cruelty-free. Megababe is widely loved for normalizing taboo body topics and offering solutions with humor and honesty.
Brand Category:
Clean, Independent, Women-owned
Brand Attributes:
Mass-tige
Melt Cosmetics
Melt Cosmetics is a bold, edgy makeup brand known for richly pigmented eyeshadows and lipsticks with a goth-glam aesthetic. Their innovative stackable shadow palettes and “Smoke Sessions” collection have become cult hits. Not marketed as clean, but the brand is cruelty-free and embraces individuality and inclusivity. Loved for its artistry and rebellious branding, Melt appeals to beauty lovers seeking high-impact, expressive makeup.
Brand Category:
Independent
Brand Attributes:
Prestige
Milani
Milani is a drugstore makeup brand known for quality, inclusive products at affordable prices. Beloved items include the Baked Blush in Luminoso, Conceal + Perfect Foundation, and richly pigmented lipsticks. The brand is celebrated for its accessibility, pigment payoff, and commitment to diversity in shade offerings.
Brand Category:
Private Equity
Brand Attributes:
Mass-tige
Milk Makeup
Milk Makeup is a New York City-born beauty brand known for its commitment to self-expression, clean ingredients, and an effortless product philosophy. All products are 100% vegan, cruelty-free, and paraben-free, aligning with the "clean beauty" movement. They're popular for innovative, often stick-format products, like the viral Hydro Grip Primer and KUSH mascara, that enable on-the-go application. Milk Makeup fosters a modern, inclusive brand image, appealing to those who value individuality and effective, no-fuss makeup.
Brand Category:
Clean, Independent
Brand Attributes:
Prestige
Moroccanoil
Moroccanoil is a well-known brand for argan oil-infused hair and body products, recognized for its signature scent and nourishing capabilities. Its flagship Moroccanoil Treatment is widely celebrated. While not a "clean beauty" brand, they are committed to conscious luxury and sustainability efforts in ingredients and packaging.
Brand Category:
Independent
Brand Attributes:
Prestige
Morphe
Morphe is an influencer-born makeup brand known for affordable, professional-quality brushes and highly pigmented eyeshadow palettes, often through collaborations. While not "clean," it's popular for accessibility and performance, empowering self-expression. Morphe filed for bankruptcy and closed all its U.S. stores in January 2023 to focus on e-commerce and wholesale operations.
Brand Category:
Independent
Brand Attributes:
Prestige
Murad
Murad is a clinical skincare brand founded by dermatologist Dr. Howard Murad. Combining science-backed formulations with wellness philosophy, Murad targets concerns like acne, aging, and hyperpigmentation. Standouts include the Rapid Dark Spot Correcting Serum and AHA/BHA Cleanser. While not a clean beauty brand per se, it’s respected for efficacy and dermatologist trust.
Brand Category:
Unilever
Brand Attributes:
Clinical/Medical-grade
MyBeautyBrand
MyBeautyBrand offers customizable and collaborative beauty products with a focus on self-expression. Known for its user-generated content and product drops like By.Me Lipsticks, the brand allows creatives and influencers to co-create. It emphasizes inclusivity, creativity, and digital-first community engagement over traditional clean standards.
Brand Category:
Independent
Brand Attributes:
White Label/Filler
NARS
NARS is a highly regarded makeup brand known for its high-quality, luxurious products that offer an effortless "your-skin-but-better" glow. The brand blends artistry and luxury, offering a wide array of products with vibrant pigments and smooth, long-lasting formulas, including cult favorites like the Radiant Creamy Concealer and Orgasm blush. Many users find the cost justified by the performance and natural, radiant finish.
Brand Category:
Shiseido
Brand Attributes:
Luxury
Naked Cosmetics
Naked Cosmetics delivers high-impact, loose pigment eyeshadows with minimal ingredients and no fillers. Best known for their Mica Pigments, the brand appeals to pro makeup artists and pigment lovers alike. It’s praised for bold color payoff and straightforward formulations.
Brand Category:
Independent
Brand Attributes:
White Label/Filler
NatureLab Tokyo
NatureLab Tokyo combines Japanese beauty traditions with clean, high-tech innovation in haircare. Its bestsellers like the Perfect Repair Shampoo and Perfect Shine Oil Mist are vegan, cruelty-free, and free from harsh chemicals. With sleek packaging and salon-quality performance, the brand bridges clean beauty with J-beauty aesthetics.
Brand Category:
J-Beauty, Clean, Independent
Brand Attributes:
Prestige
Naturium
Naturium offers high-performance, clinically effective, and affordable skincare blending botanicals with science. Considered clean by many, they prioritize biocompatibility and sustainable packaging, with their Niacinamide Serum being a popular choice for accessible efficacy.
Brand Category:
Clean, Independent
Brand Attributes:
Mass-tige
Neutrogena
Neutrogena is a widely accessible drugstore brand known for dermatologist-recommended skincare, including Hydro Boost Water Gel. Affordable and effective, it's not a "clean beauty" brand but offers many fragrance-free options, valued for reliability and accessibility.
Brand Category:
Johnson & Johnson
Brand Attributes:
Mass-tige
Nip + Fab
Nip + Fab is a UK-based skincare brand known for accessible, results-driven products featuring active ingredients like glycolic acid and retinol. Hits include the Glycolic Fix Pads and Retinol Fix Serum. It’s popular for delivering visible results at drugstore prices, especially for acne and texture.
Brand Category:
Independent
Brand Attributes:
Mass-tige
NuFace
NuFACE is a leader in at-home facial toning devices using microcurrent technology. Their flagship Trinity Device and Mini+ offer visible skin-firming and lifting results with consistent use. NuFACE is respected in the skin-tech space, merging wellness with performance.
Brand Category:
Independent
Brand Attributes:
Luxury
Nudestix
Nudestix creates cruelty-free, vegan makeup that enhances natural beauty for a fresh-faced, nude look. Their range includes lip, cheek, and face products. The brand focuses on clean, luxurious, award-winning formulas for a "#gonudebutbetter" aesthetic, emphasizing easy, multi-tasking, skin-loving products suitable for a global community.
Brand Category:
Clean, Independent, Women-owned
Brand Attributes:
Prestige
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