Milk Makeup

Milk Makeup is a New York City-born beauty brand known for its commitment to self-expression, clean ingredients, and an effortless product philosophy. All products are 100% vegan, cruelty-free, and paraben-free, aligning with the "clean beauty" movement. They're popular for innovative, often stick-format products, like the viral Hydro Grip Primer and KUSH mascara, that enable on-the-go application. Milk Makeup fosters a modern, inclusive brand image, appealing to those who value individuality and effective, no-fuss makeup.