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Brands List
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Grande Cosmetics
Grande Cosmetics specializes in enhancing natural features with transformative serums like the flagship GrandeLASH-MD. Products are PETA-certified cruelty-free and formulated without harsh chemicals, parabens, or sulfates. Sustainability efforts include cruelty-free practices and charitable support. Consumers laud the brand for delivering visible results.
Brand Category:
Independent
Brand Attributes:
Prestige
Grown Alchemist
Grown Alchemist is an Australian luxury clean skincare brand offering scientifically formulated products with a minimalist aesthetic. Bestsellers include the Hydra-Repair Day Cream and Gentle Gel Cleanser. Certified organic, cruelty-free, and packaged in recyclable aluminum and glass, the brand emphasizes cellular renewal, ingredient purity, and eco-consciousness. It’s praised for effectiveness, elevated design, and sustainable philosophy.
Brand Category:
L'Occitane, Clean, Commitment to Sustainability
Brand Attributes:
Prestige
Hank & Henry
Hank & Henry is a bold, artistry-driven makeup brand founded by influencer Hank Espinoza, known for high-pigment eyeshadows, eyeliners, and innovative mascara formulas like Slick With It. Cruelty-free and inclusive, the brand emphasizes creativity, individuality, and self-expression. Hank & Henry is loved for its unique packaging, vivid colors, and strong support of diverse beauty communities.
Brand Category:
Independent
Brand Attributes:
Celebrity/Influencer
Haus Labs
Haus Labs by Lady Gaga is a reimagined clean beauty brand offering high-performance, science-backed makeup with skincare benefits. Known for products like the Triclone Skin Tech Foundation and Le Monster Lip Crayons, the brand is vegan, and cruelty-free. Haus Labs champions diversity and innovation, gaining widespread acclaim for merging artistry with conscious beauty.
Brand Category:
Women-owned, Independent
Brand Attributes:
Celebrity/Influencer
Herbal Dynamics
Herbal Dynamics Beauty is a clean, indie skincare brand offering affordable, botanical-rich formulas for a variety of skin concerns. Standout products include the Vitamin K Eye Cream and Hyaluronic Acid Moisture Mask. All products are cruelty-free, sulfate- and paraben-free, and made in the U.S. Consumers appreciate the results-driven formulas at accessible price points.
Brand Category:
Clean, Independent
Brand Attributes:
White Label/Filler
Herbivore
Herbivore Botanicals is a verified clean beauty brand offering minimalist, sensorial skincare in glass packaging, known for their Blue Tansy mask and commitment to plant-based, non-toxic formulas.
Brand Category:
Private Equity, Clean, Independent, Commitment to Sustainability
Brand Attributes:
Prestige
Hero Cosmetics
Hero Cosmetics is a skincare brand focused on acne solutions, best known for its Mighty Patch hydrocolloid pimple patches. Clean, cruelty-free, and dermatologist-tested, Hero offers targeted treatments for breakouts, oil control, and post-blemish care. The brand emphasizes minimalist routines and transparency, and has grown a loyal following for delivering affordable, effective, and fuss-free acne care.
Brand Category:
Clean, Independent
Brand Attributes:
Mass-tige
Higher Education Skincare
Higher Education Skincare is a skincare brand developed for teens and college-age consumers. It focuses on educational skincare with clean, cruelty-free, and science-backed products like Cram Session Vitamin C Serum and Pre-Req Foaming Cleanser. The brand avoids harsh ingredients, uses recyclable packaging, and is popular among young skincare beginners for its approachable, school-themed branding and gentle formulations.
Brand Category:
Independent
Brand Attributes:
Mass-tige
Hourglass
Hourglass is a luxury vegan and cruelty-free brand, distinguished by innovative, high-performance formulas and sleek packaging. Fully vegan since 2020, they donate to the Nonhuman Rights Project, showcasing strong animal welfare commitment (including the industry's first vegan carmine replacement). Considered clean due to their vegan, cruelty-free stance and ingredient avoidance, consumers highly praise their quality and effectiveness.
Brand Category:
Unilever, Clean, Commitment to Sustainability
Brand Attributes:
Luxury
Huda Beauty
Huda Beauty is widely regarded as a high-quality, luxury makeup brand, celebrated by enthusiasts and professionals alike for its versatile and long-lasting products. Reviewers often praise its eyeshadow palettes and complexion products for their ability to create both glamorous and everyday looks. The brand also focuses on building a strong community around makeup artistry and empowerment, though some users occasionally find certain products overhyped or less enduring.
Brand Category:
Women-owned, Clean, Private Equity
Brand Attributes:
Celebrity/Influencer
ISDIN
ISDIN is a Spanish dermo-cosmetic brand known for its science-backed sun protection and anti-aging treatments. Products like Eryfotona Actinica Mineral SPF and Melatonik Night Serum combine dermatological research with innovative delivery systems. ISDIN is trusted for sensitive skin and post-procedure care. It’s widely respected for medical-grade efficacy and photoprotection.
Brand Category:
Puig
Brand Attributes:
Clinical/Medical-grade
ISUN
ISUN Skincare is a high-vibrational, holistic skincare brand handcrafted in Colorado using wildcrafted and organic botanicals. Known for the Phyto-Infusion Serum and Algae Mask, ISUN focuses on energy-based healing, chakra alignment, and living plant actives. The brand is 100% natural, and cruelty-free. It’s beloved in the holistic wellness and spa community for its spiritual, artisanal approach to skincare.
Brand Category:
Clean, Independent
Brand Attributes:
Niche
IT Cosmetics
IT Cosmetics offers problem-solving, skin-loving makeup and skincare, with the CC+ Cream with SPF 50+ as a standout. While not explicitly "clean beauty" certified, they prioritize efficacious ingredients. As part of L'Oréal, their sustainability aligns with L'Oréal's broader environmental goals. Consumers appreciate the effective coverage, skin-benefiting ingredients, and suitability for sensitive skin.
Brand Category:
L'Oreal
Brand Attributes:
Prestige
Iconic London
Iconic London is a UK-based glam beauty brand famous for its glowy, dewy aesthetic. Products like the Illuminator Drops and Sheer Bronze are cult favorites among influencers and makeup artists. The brand is cruelty-free and leans toward vegan offerings but does not hold a clean certification. With its Insta-worthy packaging and high-impact formulas, Iconic London is well-received by trend-conscious beauty lovers, though sustainability isn't a strong focus.
Brand Category:
Independent, Private Equity
Brand Attributes:
Prestige
Il Makiage
Il Makiage is a digitally native makeup brand known for bold marketing, shade inclusivity, and AI-driven foundation matching. Its Woke Up Like This Foundation and Ink Liner are cult favorites. The brand is cruelty-free, offers clean-leaning formulas, and emphasizes glam, confidence, and personalization. Loved for its viral campaigns and full-coverage formulas, it appeals to makeup lovers who want bold results and a tech-forward experience.
Brand Category:
Clean, Independent
Brand Attributes:
Prestige
Ilia
Ilia is a leading clean beauty brand that focuses on "skincare-powered makeup," blending active skincare ingredients with makeup for natural radiance and SPF protection. Deeply committed to sustainability through reduced packaging waste and recycling programs, it consistently receives overwhelmingly positive consumer sentiment for its natural finish, skincare benefits, and ethical approach.
Brand Category:
Clean, Commitment to Sustainability, Clarins Group
Brand Attributes:
Prestige
Illamasqua
Illamasqua is a UK-based makeup brand rooted in theatrical artistry, self-expression, and professional-grade pigments. Known for its Skin Base Foundation and intense color products, the brand is cruelty-free and offers many vegan options, though not officially clean-certified. Illamasqua stands out for championing individuality and bold creativity, with a loyal following in the pro artist and alt beauty space.
Brand Category:
Independent
Brand Attributes:
Prestige
Indeed Labs
Indeed Labs is a Canadian skincare brand known for affordable, ingredient-focused formulas that deliver clinical results. Hero products include the Nanoblur instant skin blurring treatment and Hydraluron Moisture Serum. The brand is cruelty-free, fragrance-free, and clean-leaning, focusing on minimalism, efficacy, and accessibility. It’s popular among skincare enthusiasts for its transparent ingredients and no-fuss performance.
Brand Category:
Clean, Independent
Brand Attributes:
Mass-tige
Indie Lee
Indie Lee is a dedicated clean beauty brand focused on natural, science-backed skincare, including the Brightening Cleanser. They are Leaping Bunny and COSMOS certified cruelty-free, emphasizing transparent ingredient sourcing and ethical practices. Consumers value the brand's effective, gentle formulas and commitment to wellness and environmental responsibility.
Brand Category:
Clean, Commitment to Sustainability, Independent
Brand Attributes:
Prestige
InnBeauty Project
InnBeauty Project is an affordable, clean skincare brand focused on high-performance, clinically proven results. They emphasize being cruelty-free, dermatologist-tested, fragrance-free, and non-comedogenic, with a focus on comprehensive formulas. Their sustainability commitment includes minimal, eco-friendly, and recyclable packaging. Consumers value their accessible price point and effective, clean formulations.
Brand Category:
Clean, Independent
Brand Attributes:
Mass-tige
Innisfree
Innisfree is a K-beauty brand featuring natural ingredients from Jeju Island, like green tea and volcanic clusters. Known for Green Tea Seed Serum, they prioritize clean formulas and sustainable, recycled packaging, appreciated for their gentle, affordable products.
Brand Category:
K-Beauty, Clean, Amorepacific
Brand Attributes:
Mass-tige
Item Beauty
Item Beauty is a Gen Z-focused makeup and skincare brand co-founded by influencer Addison Rae in partnership with Madeby Collective. Known for playful, multi-use products like the Lash Snack Mascara and Air Hug Concealer, the brand emphasizes clean, vegan, and cruelty-free formulations. Item Beauty targets consumers looking for effortless, everyday beauty with a fun, inclusive vibe. It’s especially popular with younger audiences for its accessible price point, social media presence, and trend-conscious branding.
Brand Category:
Clean, Independent
Brand Attributes:
Celebrity/Influencer
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