Il Makiage

Il Makiage is a digitally native makeup brand known for bold marketing, shade inclusivity, and AI-driven foundation matching. Its Woke Up Like This Foundation and Ink Liner are cult favorites. The brand is cruelty-free, offers clean-leaning formulas, and emphasizes glam, confidence, and personalization. Loved for its viral campaigns and full-coverage formulas, it appeals to makeup lovers who want bold results and a tech-forward experience.