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Brands List
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Sweet Chef
Sweet Chef, from the makers of Glow Recipe, focuses on skin nutrition using superfood ingredients like ginger, beet, and kale. Known for affordable, vegan, and cruelty-free serums and sheet masks, the brand is clean-certified and targets younger audiences looking for fun, effective skincare.
Brand Category:
K-Beauty, Clean, Independent
Brand Attributes:
Mass-tige
Tarte
Tarte Cosmetics offers "naturally" derived, cruelty-free makeup and skincare, known for its viral Shape Tape Concealer. While promoting "clean" attributes and eco-chic packaging, some accuse them of greenwashing. Consumers generally value their effective, accessible products and cruelty-free stance.
Brand Category:
Clean
Brand Attributes:
Prestige
Tatcha
Tatcha is a luxury J-beauty skincare brand, blending classical Kyoto rituals with powerful botanicals. It's considered clean beauty, avoiding harsh ingredients, and is committed to sustainability, including carbon offsetting and aiming for 100% circular packaging. Popular products like The Dewy Skin Cream and The Water Cream are lauded for their sensorial experience and visible results, especially for sensitive skin.
Brand Category:
Clean, Unilever
Brand Attributes:
Prestige
The Beauty Crop
The Beauty Crop is a color cosmetics brand with playful packaging and skin-loving formulas enriched with superfoods. Bestsellers include the Glow Milk highlighter and Avocado Poreless Primer. It's cruelty-free, clean-leaning, and appeals to Gen Z with its fun, food-inspired concept.
Brand Category:
Clean, Independent
Brand Attributes:
Mass-tige
The Inkey List
The Inkey List provides straightforward, ingredient-led skincare with a focus on education and accessibility. As a B Corp, they are committed to clean beauty and sustainability, using largely recyclable packaging. Consumers praise their no-frills approach and effective, transparent formulas.
Brand Category:
Clean, Independent
Brand Attributes:
Mass-tige
The Nue Co
The Nue Co. bridges wellness and beauty through supplements and functional skincare. With products like Barrier Culture Cleanser and Skin Filter, they focus on gut-skin connection, clean ingredients, and sustainability. They’re B Corp certified and emphasize minimal waste and transparency.
Brand Category:
Clean, Independent
Brand Attributes:
Niche
The Ordinary
Revolutionizing beauty, The Ordinary is known for its transparent, no-frills approach, offering high-potency, science-backed ingredients at incredibly accessible prices. While not a "clean beauty" certified brand, their focus on direct, effective ingredients aligns with a desire for less "filler." Their Hyaluronic Acid 2% + B5 and Niacinamide 10% + Zinc 1% are bestsellers. Consumers appreciate their affordability and effectiveness, often creating customized routines.
Brand Category:
Estée Lauder, Clean
Brand Attributes:
Mass-tige
Then I Met You
Then I Met You, created by esthetician Charlotte Cho, is a premium Korean-inspired skincare brand rooted in “jeong”—a deep emotional connection. Known for its Living Cleansing Balm, it’s clean, cruelty-free, and loved for luxurious textures, sensorial routines, and glowing skin results.
Brand Category:
K-Beauty, Clean, Women-owned
Brand Attributes:
Prestige
This Works
This Works is a UK-based wellness and skincare brand focused on sleep, stress relief, and functional beauty. Its bestselling Deep Sleep Pillow Spray is cult-loved. Clean, cruelty-free, and rooted in aromatherapy and natural actives, it's known for bridging beauty and well-being.
Brand Category:
Clean, Independent
Brand Attributes:
Prestige
Three Ships
Three Ships is a clean, minimalist skincare brand offering 100% natural, affordable products with visible results. Standouts include the Dew Drops Serum and Buttercream Lip Mask. Canadian-made, cruelty-free, and sustainably packaged, Three Ships is gaining traction for transparency and accessibility.
Brand Category:
Clean, Independent, Women-owned
Brand Attributes:
Mass-tige
Thrive Causemetics
Thrive Causemetics is a mission-driven makeup and skincare brand that donates to women’s causes with every purchase. Known for its Liquid Lash Extensions Mascara, it offers vegan, cruelty-free, and clean formulations. The brand has a strong community ethos and cult following for performance and purpose.
Brand Category:
Clean, Independent, Women-owned
Brand Attributes:
Prestige
Tiffany & Co
Tiffany & Co. extends its luxury ethos to fragrances and lotions, embodying elegance and sophisticated craftsmanship. Their perfume offerings, like the signature Tiffany Eau de Parfum and Tiffany & Love lines (for him and her), are celebrated for their distinctive, often floral-musk compositions. Complementary perfumed body lotions enhance these iconic scents. While not a "clean beauty" brand, Tiffany, as part of LVMH, focuses on broader sustainability, and appeals to consumers seeking a blend of aspirational luxury and conscious values.
Brand Category:
LVMH
Brand Attributes:
Designer
Tom Ford
Tom Ford Beauty defines modern luxury with its exclusive fragrances, cosmetics, and skincare. Known for bold aesthetics and high-quality, its popular items include Black Orchid and Tobacco Vanille fragrances, and luxurious Eye Color Quads. Not a "clean beauty" brand, it shows sustainability commitment through initiatives like the Plastic Innovation Accelerator. Consumers prize its luxurious experience, unique scents, and performance, despite the premium cost.
Brand Category:
Estée Lauder
Brand Attributes:
Designer, Luxury
Too Faced
Too Faced is a playful makeup brand known for innovative, often dessert-inspired products like their Better Than Sex Mascara and Born This Way Foundation. Cruelty-free and empowering self-expression, they're popular for creative, high-performance formulas, though not "clean."
Brand Category:
Estée Lauder
Brand Attributes:
Prestige
Touch in Sol
Touch In Sol is a K-beauty brand known for combining fun, bold aesthetics with powerful primer technology. Their No Poreblem Primer is a fan favorite. Cruelty-free and innovative, the brand brings playful packaging and serious results in base makeup and skincare hybrids.
Brand Category:
K-Beauty, Independent
Brand Attributes:
Prestige
Tower28
Tower28 is a clean beauty brand specifically formulated for sensitive skin, drawing inspiration from Santa Monica's vibrant, inclusive culture. Vegan, cruelty-free, and free of known irritants, they adhere to the "Sephora Clean + Planet Positive" standard. Prioritizing community, healthy fun, and clean living, Tower28 is committed to sustainable practices. Their SOS Daily Rescue Facial Spray and ShineOn Lip Jelly are highly beloved. Consumers, especially those with eczema or sensitive skin, are enthusiastic about the brand's gentle yet effective products and fun aesthetic.
Brand Category:
Clean, Independent, Women-owned
Brand Attributes:
Prestige
Trestique
TreStiQue is a clean makeup brand offering convenient, travel-friendly products with built-in tools and sustainable packaging. Their Essential 8 set and refillable crayons combine simplicity with function. The brand is EWG Verified, vegan, and cruelty-free, and it emphasizes sustainability through carbon-neutral practices and recycled materials. TreStiQue is loved by minimalists and on-the-go users looking for clean, streamlined beauty. TrèStique's parent company, Tomia Beauty, which was founded by Jenn Kapahi and Jack Bensason, filed for Chapter 11 bankruptcy in 2023.
Brand Category:
Clean, Independent, Women-owned
Brand Attributes:
Prestige
Trish McEvoy
Trish McEvoy is a prestige beauty brand offering luxury skincare and makeup that blends simplicity with performance, particularly known for its planner-style makeup organizers and easy-to-use system for everyday beauty. Not marketed as clean or sustainable, but it carries a loyal clientele who appreciate its polished, professional approach and consistent quality. Its cult status stems from practical elegance more than trendiness.
Brand Category:
Independent, Women-owned
Brand Attributes:
Luxury
True + Luscious
True + Luscious offers clean, cruelty-free makeup infused with skin-benefiting ingredients. Known for the Lucky Glow Palette and Super Moisture Lipsticks, the brand bridges skincare and makeup, with a focus on performance, sustainability, and inclusion.
Brand Category:
Clean, Independent
Brand Attributes:
Mass-tige
True Moringa
True Moringa is a clean, ethical beauty brand that centers around the power of cold-pressed moringa oil—a nutrient-dense, antioxidant-rich ingredient sourced directly from Ghana. Co-founded by Kwami Williams and Emily Cunningham, the brand was created to support local farmers and provide a sustainable, fair-trade supply chain. Their products, including facial oils, body butters, and hair treatments, are minimalist yet deeply nourishing. True Moringa is clean, vegan, cruelty-free, and deeply mission-driven—empowering over 5,000 smallholder farmers and planting more than 3 million moringa trees. It's a standout in the ethical indie beauty space, merging skincare with social impact and regenerative agriculture.
Brand Category:
Clean, Independent
Brand Attributes:
Niche, Prestige
Truly Beauty
Truly Beauty is a viral clean beauty brand known for its whimsical, rainbow-colored skincare and body care, targeting Gen Z with its bold branding and social media presence. Products like the Unicorn Fruit Whipped Body Butter and Buns of Glowry serum are TikTok favorites. While it markets itself as clean, vegan, and cruelty-free, critics point to overuse of fragrance and heavy packaging, raising questions about depth of sustainability. Loved for fun and aesthetics, it often splits opinion on substance versus style.
Brand Category:
Clean, Independent
Brand Attributes:
Mass-tige
Tula
TULA Skincare uses probiotic and superfood technology to support skin barrier health. Known for the Cult Classic Purifying Cleanser and glow-boosting balms, TULA is popular among millennial and Gen Z audiences looking for gentle, effective skincare.
Brand Category:
Clean, Procter & Gamble
Brand Attributes:
Prestige
U Beauty
U Beauty, founded by Tina Craig, is a performance skincare brand focused on simplifying routines through patented SIREN Capsule Technology. The Resurfacing Compound is its hero product. U Beauty is clean, sustainable, and minimalistic, with elegant packaging.
Brand Category:
Clean, Independent, Women-owned
Brand Attributes:
Luxury
UOMA Beauty
UOMA Beauty, founded by Sharon Chuter, champions radical inclusivity with bold, high-performance color cosmetics. Known for its Say What?! Foundation, the brand blends vibrant expression with clean formulations. UOMA is Black-owned, cruelty-free, and deeply committed to cultural authenticity and equity in beauty.
Brand Category:
Clean, Independent, Women-owned
Brand Attributes:
Prestige
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