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Tarte
Tarte Cosmetics offers "naturally" derived, cruelty-free makeup and skincare, known for its viral Shape Tape Concealer. While promoting "clean" attributes and eco-chic packaging, some accuse them of greenwashing. Consumers generally value their effective, accessible products and cruelty-free stance.
Glou's Brand Insights:
CATEGORY
Prestige
ATTRIBUTES
Clean
RESALE RISK SCORE
NOTES
Product Database:
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