Truly Beauty

Truly Beauty is a viral clean beauty brand known for its whimsical, rainbow-colored skincare and body care, targeting Gen Z with its bold branding and social media presence. Products like the Unicorn Fruit Whipped Body Butter and Buns of Glowry serum are TikTok favorites. While it markets itself as clean, vegan, and cruelty-free, critics point to overuse of fragrance and heavy packaging, raising questions about depth of sustainability. Loved for fun and aesthetics, it often splits opinion on substance versus style.