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Brands List
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NuFace
NuFACE is a leader in at-home facial toning devices using microcurrent technology. Their flagship Trinity Device and Mini+ offer visible skin-firming and lifting results with consistent use. NuFACE is respected in the skin-tech space, merging wellness with performance.
Brand Category:
Independent
Brand Attributes:
Luxury
Nudestix
Nudestix creates cruelty-free, vegan makeup that enhances natural beauty for a fresh-faced, nude look. Their range includes lip, cheek, and face products. The brand focuses on clean, luxurious, award-winning formulas for a "#gonudebutbetter" aesthetic, emphasizing easy, multi-tasking, skin-loving products suitable for a global community.
Brand Category:
Clean, Independent, Women-owned
Brand Attributes:
Prestige
Nuebiome
Nuebiome is a newer skincare brand rooted in microbiome science, focusing on barrier-supportive and probiotic-rich formulas. Known for its Calm & Restore Serum, it’s cruelty-free and leans toward clean, skin-nourishing ingredients. It caters to sensitive, reactive skin types seeking gentle yet science-backed care.
Brand Category:
Independent
Brand Attributes:
Prestige, White Label/Filler
OBAGI
Obagi is a medical-grade skincare brand developed by dermatologists, widely used for treating hyperpigmentation, acne, and aging concerns. Products like the Nu-Derm System and Professional-C Serum are clinically backed. Obagi is trusted for results and professional-grade formulations.
Brand Category:
Independent
Brand Attributes:
Clinical/Medical-grade
OFRA
OFRA Cosmetics is a Florida-based brand known for highly pigmented makeup—especially highlighters like Rodeo Drive—and long-wear lip products. It is cruelty-free and often vegan, with a strong presence in influencer and pro makeup circles. OFRA is loved for performance, especially among bold makeup fans.
Brand Category:
Clean, Independent
Brand Attributes:
Prestige
OSEA
OSEA Malibu is a clean, vegan skincare brand powered by seaweed and marine actives. Favorites include the Undaria Algae Body Oil and Ocean Cleanser. OSEA is Climate Neutral Certified, plastic-neutral, and uses glass packaging. Its holistic, ocean-inspired philosophy attracts wellness-oriented, sustainability-focused consumers.
Brand Category:
Clean, Commitment to Sustainability, Independent, Women-owned
Brand Attributes:
Prestige
OUAI
OUAI is a hair, body, and fragrance brand known for its chic aesthetic, effective formulas, and signature scents. Leaping Bunny certified cruelty-free, they strive for "clean" formulations, though some ingredients might not satisfy all clean beauty advocates. Their sustainability efforts include recycled packaging and refills. Consumers generally appreciate the product effectiveness and appealing fragrances.
Brand Category:
Clean, Procter & Gamble
Brand Attributes:
Prestige
Odacité
Odacité fuses French skincare elegance with California’s clean beauty ethos. Known for its custom serum concentrates and Blue Aura Cleansing Water, Odacité is vegan, cruelty-free, and committed to non-toxic formulations. The brand blends aromatherapy and performance, appealing to natural beauty seekers who value luxe sensorial routines.
Brand Category:
Clean, Independent, Women-owned
Brand Attributes:
Prestige
Odele Beauty
Odele Beauty is a clean, gender-neutral haircare drugstore brand sold in retailers like Target and known for its minimal, aesthetic packaging and salon-grade performance at affordable prices. All products are EWG Verified, cruelty-free, vegan, and made with sustainable ingredients. Notable products include the Smoothing Shampoo and Air Dry Styler. Consumers value Odele’s transparency, accessibility, and alignment with modern clean beauty values.
Brand Category:
Clean, Independent, Women-owned
Brand Attributes:
Mass-tige
Olehenriksen
Olehenriksen is a vibrant, results-driven skincare brand known for glow-boosting and complexion-improving products, stemming from its Danish spa heritage. While not strictly "clean," they focus on effective ingredients and sensorial experiences, with products like Truth Serum highly regarded for efficacy and an uplifting brand philosophy.
Brand Category:
LVMH
Brand Attributes:
Prestige
Olga Lorencin
Olga Lorencin delivers professional-grade skincare refined by 25 years of esthetician experience, noted for "acid cocktails" and the Red Carpet Facial in a Box. This "cleanical" brand blends natural and safe synthetic ingredients, earning a loyal following for transformative results.
Brand Category:
Independent
Brand Attributes:
Clinical/Medical-grade
Omorovicza
Omorovicza is a luxury Hungarian skincare brand rooted in the healing properties of Budapest’s thermal waters. Its Queen of Hungary Mist and Thermal Cleansing Balm are fan favorites. The brand is cruelty-free and formulates without many synthetics, blending clean science with spa-grade indulgence.
Brand Category:
Clean, Independent
Brand Attributes:
Luxury
One Size By Patrick Starrr
ONE/SIZE by Patrick Starrr is an inclusive beauty brand that champions self-expression, bold glam, and unapologetic individuality. Founded by makeup artist and influencer Patrick Starrr, the brand is known for high-performance, long-wear products like the Ultimate Blurring Setting Powder and Point Made Eyeliner. ONE/SIZE emphasizes diversity in shades, gender-fluid marketing, and empowering messaging. The brand is celebrated for its artistry-level formulas that cater to all skin tones and identities.
Brand Category:
Clean, Independent
Brand Attributes:
Celebrity/Influencer
Oribe
Oribe is a haircare brand known for high-performance, salon-quality products and signature fragrance. Standouts include the Dry Texturizing Spray and Gold Lust Repair & Restore Shampoo. It is cruelty-free and beloved for its luxe feel, scent, and styling prowess. Owned by Kao Corporation.
Brand Category:
Brand Attributes:
Luxury
Origins
Origins is a heritage natural skincare brand from Estée Lauder, focused on plant-based ingredients and eco-friendly practices. Bestsellers like GinZing Moisturizer and Clear Improvement Mask are cruelty-free and formulated without parabens or phthalates. The brand is a pioneer in sustainable beauty and tree-planting initiatives.
Brand Category:
Estée Lauder, Clean
Brand Attributes:
Prestige
Oryza Beauty
Oryza Beauty is a UK-based indie brand known for multi-use color products with clean, minimal formulas. Products like the Dewy Glow Balm and Lipsticks are vegan and cruelty-free, appealing to those who prefer low-key, functional glam. It’s often discovered through subscription boxes and praised for quality at a value.
Brand Category:
Independent
Brand Attributes:
White Label/Filler
Oskia Skincare
OSKIA Skincare is a British luxury brand blending bioavailable nutrients with clean ingredients for skin health. Known for the Renaissance Cleansing Gel and Super 16 Serum, OSKIA is cruelty-free, free from harmful chemicals, and emphasizes cellular-level results. It's well-loved for elegant textures, visible results, and spa-like routines.
Brand Category:
Clean, Independent
Brand Attributes:
Prestige
P.Louise
P. Louise is a UK-based brand known for bold, creative makeup and professional-level products, especially its fan-favorite Eyeshadow Base. The brand champions artistic self-expression, colorful glam, and high-impact looks. It's beloved for innovation in eye products and trend-driven collections that appeal to makeup artists and beauty lovers alike.
Brand Category:
Independent, Women-owned
Brand Attributes:
Celebrity/Influencer
PHLUR
PHLUR is a modern fragrance brand that’s clean, vegan, and sustainably minded. Relaunched with influencer Chriselle Lim, its hit scent Missing Person went viral on TikTok. The brand prioritizes transparency, sustainable packaging, and gender-inclusive storytelling in fragrance.
Brand Category:
Clean, Independent
Brand Attributes:
Niche
Pacifica
Pacifica is an affordable, pioneering clean beauty brand offering 100% vegan and cruelty-free products across categories. A verified clean brand, they are highly committed to sustainability through recyclable packaging and plastic collection initiatives. Consumers value their accessibility, ethics, and effective plant-powered products.
Brand Category:
Clean, Independent, Commitment to Sustainability
Brand Attributes:
Mass-tige
Pat McGrath Labs
Pat McGrath Labs, founded by the legendary makeup artist Pat McGrath, is synonymous with high-performance, luxury makeup artistry. Known for dazzling eyeshadow palettes and velvety lipsticks, the brand has a devoted global fanbase. Though not marketed as clean or sustainable, it is cruelty-free and admired for innovation, pigment quality, and pushing creative boundaries in beauty. Its opulent branding and fashion pedigree make it a standout in luxury cosmetics.
Brand Category:
Independent, Women-owned
Brand Attributes:
Luxury, Celebrity/Influencer
Patrick Ta
Patrick Ta, a brand by the celebrity makeup artist, offers luxurious, high-performance makeup that enhances natural beauty with a glamorous touch. While not third-party certified "clean," their products are cruelty-free. Known for the Major Glow collection, including the Major Glow Body Oil and Major Headlines Double-Take Crème & Powder Blush, the brand focuses on quality and artistry rather than extensive sustainability efforts, appealing to consumers seeking sophisticated makeup.
Brand Category:
Independent, Clean
Brand Attributes:
Celebrity/Influencer
Paula's Choice
Paula's Choice is a science-backed skincare brand known for its transparent, evidence-based formulas that address various skin concerns. While not formally "clean beauty" certified, they prioritize avoiding irritants and harmful ingredients. The 2% BHA Liquid Exfoliant and Clinical 1% Retinol Treatment are cult favorites, earning consumers' trust for their effective, no-nonsense approach to skincare.
Brand Category:
Unilever, Commitment to Sustainability
Brand Attributes:
Prestige
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