Known for its edgy, rebellious aesthetic and high-performance makeup, Urban Decay offers a wide range of vibrant and long-lasting products. Its core identity persists as bold, professional-grade makeup. The Naked Palettes and All Nighter Setting Spray are iconic, and consumers gravitate towards Urban Decay for its quality, intensity, and ability to create diverse looks.

Urban Skin Rx is a results-focused clinical skincare brand that caters to melanin-rich skin and addresses hyperpigmentation; not clean-certified but highly inclusive and affordable.

Vasanti Cosmetics is a Canadian brand rooted in inclusive beauty, known for its Brighten Up! Exfoliator and color cosmetics designed for diverse skin tones. Clean, cruelty-free, and woman-owned, Vasanti blends Ayurvedic influences with effective, accessible products.

Versed is an accessible clean skincare brand found in drugstores, offering effective, non-toxic formulations. They are vegan, Leaping Bunny certified cruelty-free, and sustainability is a core focus. Their Dew Point Moisturizing Gel-Cream and Just Breathe Clarifying Serum are popular, with consumers appreciating their transparency, affordability, and commitment to clean formulations.

Verso Skincare is a Swedish minimalist brand known for its Retinol 8 complex, a gentler form of vitamin A. Their streamlined range includes serums and creams that balance efficacy and simplicity. Clean-leaning and focused on efficacy, Verso is loved by those seeking Scandinavian skincare with clinical edge.

Vesca Beauty, a now-discontinued clean brand, was celebrated for its sheer, glowy complexion products and inclusivity; mourned by fans for its elegant simplicity.

Vichy is a French dermocosmetic brand backed by decades of science, offering affordable, effective skincare using Vichy volcanic water. Products like Mineral 89 Serum support hydration and barrier health.

Victoria Beckham Beauty delivers luxury clean beauty, focusing on high-performance makeup and skincare. Adhering to EU clean standards and cruelty-free, it prioritizes sustainable, refillable packaging. Noted for Satin Kajal Liner, Posh Lipstick, and Augustinus Bader-partnered skincare, the brand is praised for its sophisticated aesthetic, quality, and ethical commitment.

Violet Voss is known for vibrant, highly pigmented eyeshadow palettes and faux mink lashes, catering to creative makeup looks. Consumers praise its impressive pigmentation and variety of eye products for expressive makeup.

Viseart is a pro-favorite French brand known for ultra-pigmented, blendable eyeshadow palettes. Used backstage and by makeup artists, its formulas are clean-leaning, talc-free, and designed for artistry and performance. Viseart is cult-loved for its quality and color payoff.

Volition Beauty stands out for crowdsourced product innovation, offering clean, cruelty-free formulas developed from community ideas, known for unique launches like the Snow Mushroom Water Serum.

A pioneer in "clean beauty," W3ll People offers award-winning, plant-powered makeup and skincare. They are EWG Verified, vegan, and cruelty-free, excluding over 2500 restricted ingredients. Notable products include the Bio Tint SPF 30 Tinted Moisturizer and Expressionist Pro Mascara. Consumer sentiment is highly positive from those seeking truly clean, high-performing beauty options.

Wander Beauty creates multi-tasking beauty essentials for on-the-go lifestyles, emphasizing effortless beauty. They adhere to a strict "clean beauty" standard, are cruelty-free, and their Baggage Claim Eye Masks are popular for convenience and efficacy.

Wayne Goss is a makeup artist-founded brand offering quality brushes and color cosmetics. Known for its Lip Collection and Contour Palettes, the brand focuses on timeless, flattering beauty. Cruelty-free and performance-driven, it’s admired for artisanal craftsmanship and pro expertise.

Westman Atelier offers luxury makeup that seamlessly blends perfect shades and buttery textures with plant-based actives and cutting-edge science. Their products are designed to melt into the skin, ensuring it "feels as good as it looks" with a focus on delivering fast, easy, flawless, and safe results. This clean beauty brand prioritizes skin health, creating high-performance formulas that enhance natural beauty.

Whish offers clean body and skincare products made with natural ingredients like shea butter and aloe. Its Shave Cream and Body Butter are top sellers. Whish is cruelty-free, paraben-free, and environmentally conscious, with a focus on indulgent textures and gentle performance.

Winky Lux is a whimsical, affordable brand blending clean beauty with novelty packaging, offering everything from pH-changing lip balms to skincare with a fun, Gen Z appeal.

Yensa is a "superfood cosmetics" brand blending traditional Asian beauty rituals with modern science, infusing products with 8 powerful superfoods to nourish and protect skin. They are committed to clean ingredients, being cruelty-free, paraben-free, and mineral oil-free. Consumers often enjoy the unique superfood blend and the emphasis on complexion enhancement.

Youth To The People offers pro-grade vegan skincare, a "Clean & Planet Positive" line known for powerful results. Their formulas feature 100% vegan ingredients, cold-pressed superfood extracts like kale, spinach, and green tea, and earth-friendly packaging. Products, including the popular Superfood Cleanser and a lightweight moisturizer, are dermatologist-tested and suitable for all skin types.

Yves Saint Laurent (YSL) Beauty is a luxury brand blending high fashion with high-performance makeup, fragrance, and skincare. While not "clean," they commit to sustainability via initiatives like the Ourika Community Gardens, appealing to consumers seeking sophisticated, statement-making beauty.

ZO Skin Health, developed by Dr. Zein Obagi, delivers advanced, medical-grade skincare rooted in dermatological science. Its regimens target aging, pigmentation, and acne with potent actives like retinol and hydroquinone.

Known for its vibrant, playful packaging and professional-grade hair care, Amika offers products for various hair types and concerns. They are a certified B Corp and Sephora Clean + Planet Positive, with a strong commitment to sustainability, through initiatives like using PCR plastics, refill pouches, and offsetting carbon emissions. Popular products include their Perk Up Dry Shampoo and The Kure Multi-Benefit Treatment. Consumer sentiment is generally positive, appreciating their fun aesthetic and performance.

Bare Minerals' ORIGINAL Loose Mineral Foundation pioneered skin-improving makeup. Today, their clean, conscious, cruelty-free, and vegan formulas continue to enhance skin texture and tone, strengthening its barrier and defending against damage. With plant-powered and mineral actives, their products smooth lines, minimize pores, even tone, and restore radiance for visibly healthier bare skin.

Beyou is a UK-based brand focused on personal care and skincare that supports confidence through products like pimple patches and whitening toothpaste. Marketed as vegan and cruelty-free, the brand is not clean-certified but appeals to a young, practical audience. Consumers value its affordability and problem-solving product range.

Dyson is a tech-driven luxury brand that revolutionized haircare with its high-performance tools like the Supersonic Hair Dryer, Airwrap Styler, and Corrale Straightener. While not a traditional beauty brand, Dyson emphasizes heat protection, efficiency, and engineering excellence. Though not clean beauty, its tools reduce styling damage, aligning with hair health goals. The brand is seen as a game-changer in beauty tech and sustainability-conscious design.