amika

Known for its vibrant, playful packaging and professional-grade hair care, Amika offers products for various hair types and concerns. They are a certified B Corp and Sephora Clean + Planet Positive, with a strong commitment to sustainability, through initiatives like using PCR plastics, refill pouches, and offsetting carbon emissions. Popular products include their Perk Up Dry Shampoo and The Kure Multi-Benefit Treatment. Consumer sentiment is generally positive, appreciating their fun aesthetic and performance.