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Brands List
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Peach & Lily
Peach & Lily is a K-beauty inspired brand championing "glass skin" with healthy, luminous results. They're "100% Worry Free," committed to clean formulations free of sulfates and parabens, and their Glass Skin Refining Serum is a best-seller, popular for gentle yet effective glow.
Brand Category:
K-Beauty, Clean, Independent, Clarins Group, Women-owned
Brand Attributes:
Prestige
Perricone MD
Perricone MD is a prestige skincare and wellness brand founded on scientific research and a holistic approach to anti-aging. Known for its potent, patented ingredients and the "No Makeup" makeup line, it focuses on visible results. While emphasizing "clean" formulations, particularly in specific ranges, consumers value its high-performance, science-backed approach to addressing signs of aging.
Brand Category:
Independent
Brand Attributes:
Clinical/Medical-grade
Peter Thomas Roth
Peter Thomas Roth blends clinical skincare with cutting-edge science, offering solutions-driven products like the Cucumber Gel Mask and Retinol Fusion PM. Not a clean beauty brand, but it’s respected for efficacy, advanced ingredients, and addressing specific skin concerns such as aging, acne, and hydration.
Brand Category:
Independent
Brand Attributes:
Clinical/Medical-grade
Philosophy
Philosophy is a beauty brand that combines effective skincare formulas with inspirational messages, aiming to nourish both skin and soul. Their unique offerings include multi-tasking products and beloved scents, with the Purity Made Simple Cleanser and Amazing Grace fragrance being bestsellers. A Leaping Bunny certified clean beauty brand with eco-responsible practices, it's appreciated for gentle, effective formulas and uplifting spirit.
Brand Category:
Coty
Brand Attributes:
Prestige
Playa
A clean hair care brand inspired by the relaxed California lifestyle, Playa focuses on natural ingredients and effortless, beachy hair. They emphasize simplicity and efficacy. Their Every Day Shampoo and Ritual Hair Oil are popular. Consumer sentiment leans towards appreciating the natural feel and light formulas.
Brand Category:
Clean, Independent
Brand Attributes:
Prestige
Purlisse
Purlisse Beauty is a skincare-meets-makeup brand inspired by Asian beauty rituals, founded by Jennifer Yen. Known for products like the BB Tinted Moist Cream SPF 30, it blends gentle ingredients like blue lotus and matcha with dermatologist-tested formulas. The brand is cruelty-free, clean-leaning, and praised for skin-friendly products that cater to sensitive skin.
Brand Category:
Clean, Independent, Women-owned
Brand Attributes:
Mass-tige
PÜR
PÜR offers a range of makeup and skincare products with a focus on "cleanical" formulations that combine clean ingredients with clinical results. While not strictly a "clean beauty" brand by all definitions, they emphasize avoiding harsh chemicals and are cruelty-free. Their 4-in-1 Pressed Mineral Powder Foundation is a well-known product. Consumers generally view PÜR positively for its blend of makeup and skincare benefits.
Brand Category:
Clean, Independent
Brand Attributes:
Prestige
QMS Medicosmetics
QMS Medicosmetics is a medically-inspired skincare brand focused on high-concentration, skin-identical collagen and hyaluronic acid. Their unique approach aims to address aging at its root, with products like their Collagen Day and Night Serums receiving strong praise for transformative anti-aging results.
Brand Category:
Independent
Brand Attributes:
Clinical/Medical-grade
R.E.M. Beauty
r.e.m. beauty by Ariana Grande delivers space-inspired makeup that merges pop culture with performance. Standouts include the Midnight Shadows Liquid Eyeshadows and On Your Collar Lipsticks. It’s vegan, cruelty-free, and designed for inclusivity, with a youthful, imaginative vibe.
Brand Category:
Independent, Women-owned
Brand Attributes:
Celebrity/Influencer
REN Clean Skincare
REN Clean Skincare is a British brand known for pioneering "clean" skincare, focusing on highly effective formulas that are gentle on sensitive skin. Notable products include the Ready Steady Glow Daily AHA Tonic and Evercalm Sensitivity Relief Mist. A verified clean beauty brand with a "Zero Waste" commitment, it's highly regarded for sensitive skin and environmental efforts.
Brand Category:
Clean, Commitment to Sustainability, Unilever
Brand Attributes:
Prestige
RMS Beauty
A clean beauty pioneer, RMS Beauty crafts high-performing, organic makeup from raw, food-grade ingredients. They are a verified clean brand with a strong commitment to sustainability through refillable and recyclable packaging. Consumers praise their ethical stance and natural results.
Brand Category:
Private Equity, Clean
Brand Attributes:
Prestige
Rare Beauty
Rare Beauty by Selena Gomez is a mission-driven, clean, and cruelty-free makeup brand that champions mental health awareness. Its products, like the bestselling Soft Pinch Liquid Blush and Positive Light Tinted Moisturizer, offer airy, buildable formulas and inclusive shade ranges designed to enhance your unique self rather than hide it, challenging unrealistic beauty standards.
Brand Category:
Independent, Clean, Women-owned
Brand Attributes:
Celebrity/Influencer
ReVive Skincare
RéVive Skincare is a luxury skincare line created by Dr. Gregory Bays Brown, known for its use of bio-renewal technology and growth factors to rejuvenate skin. Signature products like the Moisturizing Renewal Cream deliver clinically backed anti-aging benefits. It’s not a clean beauty brand, but it’s respected for science-backed skincare with visible results.
Brand Category:
Brand Attributes:
Luxury
Relevant
Relevant: Your Skin Seen is a clean skincare brand founded by Nyakio Grieco, focusing on inclusive formulas designed for all skin tones. Hero products like the One & Done Everyday Cream with SPF are multitasking and made with clinically proven, responsibly sourced ingredients. It’s BIPOC-founded, clean, cruelty-free, and sustainability-minded.
Brand Category:
Clean, Independent
Brand Attributes:
Prestige
Revitalash Cosmetics
RevitaLash Cosmetics is a science-backed brand specializing in lash, brow, and hair enhancement. Its hero product, RevitaLash Advanced Eyelash Conditioner, is a top-selling lash serum. Founded by an ophthalmologist, the brand emphasizes performance, safety, and clean-leaning formulations. It’s cruelty-free and supports breast cancer initiatives, earning trust among beauty professionals and consumers alike for visibly enhancing natural features.
Brand Category:
Independent
Brand Attributes:
Luxury, Clinical/Medical-grade
Revolution Beauty London
Revolution Beauty is known for its fast-paced, affordable, and inclusive makeup and skincare, quickly bringing trends to market. They are cruelty-free and working towards more sustainable packaging and ingredient choices. Consumers appreciate their affordability and broad product range.
Brand Category:
Brand Attributes:
Mass-tige
Rhyme & Reason
Rhyme & Reason is a sustainable haircare brand that’s vegan, cruelty-free, and packaged in 100% recycled and recyclable bottles. Known for its performance-driven formulas with clean ingredients, the brand addresses different hair needs while maintaining eco-conscious values. It’s praised for affordability, efficacy, and planet-first branding.
Brand Category:
Clean, Commitment to Sustainability, Independent
Brand Attributes:
Mass-tige
Rodial
Rodial blends high-performance skincare with makeup, often using bold marketing around ingredients like dragon’s blood, bee venom, and snake serum. Known for targeting aging and firming concerns, their Pink Diamond Lifting Mask and Vitamin C Drops are consumer favorites. The brand is not clean-certified but positions itself as results-driven and luxurious. While not sustainability-focused, it’s respected for efficacy and dramatic product names.
Brand Category:
Independent, Women-owned
Brand Attributes:
Luxury
Rodin
Rodin celebrates simple, nourishing ingredients like jasmine, neroli, and argan oil. While not officially certified clean, it leans into natural formulations and sensory beauty. The brand is admired for its chic aesthetic, timeless appeal, and effortless skin-first philosophy. In April 2021, Estée Lauder announced the closing of the brand's e-commerce operations and winding down the brand entirely, though a collaborative fragrance and skincare collection with Jo Malone London was released in October 2021.
Brand Category:
Estée Lauder, Discontinued
Brand Attributes:
Prestige
Roen Beauty
ROEN Beauty blends clean formulations with editorial glam. The LA-based brand is known for its Lid Illume Eyeshadow Palettes and creamy, radiant textures. Vegan and cruelty-free, ROEN merges clean beauty with fashion-forward, modern luxe aesthetics.
Brand Category:
Clean, Independent, Women-owned
Brand Attributes:
Prestige
SENTÉ
SENTÉ is a science-backed skincare brand specializing in patented glycosaminoglycan technologies to improve skin texture, hydration, and tone. Loved by dermatologists, their Dermal Repair Cream is a standout. Not clean-certified, but highly regarded for clinical-grade performance in sensitive skin and anti-aging care.
Brand Category:
Independent
Brand Attributes:
Clinical/Medical-grade
SK-ll
SK-II is a high-end Japanese skincare brand celebrated for its signature Pitera ingredient, a fermented extract that promotes radiant, smooth skin. The Facial Treatment Essence is a cult favorite worldwide. Though not positioned as clean beauty, SK-II is backed by strong science and trusted for visible results. Sustainability efforts are growing but understated. The brand maintains a loyal following, especially in Asia, for its consistent performance and prestige image
Brand Category:
J-Beauty, Procter & Gamble
Brand Attributes:
Luxury
STILA
STILA is an artistry-proven makeup brand known for its playful yet sophisticated approach to color and innovative formulas, like the Stay All Day Waterproof Liquid Eye Liner. Cruelty-free, it's praised for reliable, long-wearing makeup and color options.
Brand Category:
Independent
Brand Attributes:
Prestige
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