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SK-ll
SK-II is a high-end Japanese skincare brand celebrated for its signature Pitera ingredient, a fermented extract that promotes radiant, smooth skin. The Facial Treatment Essence is a cult favorite worldwide. Though not positioned as clean beauty, SK-II is backed by strong science and trusted for visible results. Sustainability efforts are growing but understated. The brand maintains a loyal following, especially in Asia, for its consistent performance and prestige image
Glou's Brand Insights:
CATEGORY
Luxury
ATTRIBUTES
J-Beauty, Procter & Gamble
RESALE RISK SCORE
NOTES
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