Shiseido

Shiseido, a renowned Japanese beauty conglomerate with a rich history, is celebrated for its advanced skincare technology, luxurious textures, and innovative makeup. While not a "clean beauty" brand by Western definitions, they uphold rigorous Japanese quality and safety standards and demonstrate a strong commitment to sustainability through responsible sourcing, environmental impact reduction, and social initiatives. Their Ultimune Power Infusing Concentrate and Benefiance Wrinkle Smoothing Cream are iconic, leading consumers to widely regard Shiseido as a prestigious and reliable brand.