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Crafted by Blake Lively, Blake Brown offers a daily wash routine that focuses on strengthening and nourishing hair. The Fundamental System—comprising Nourishing and Strengthening Shampoos and Masks—reflects Blake's personal approach to hair health. These high-performing formulas are made with clean, cruelty-free, and vegan ingredients. With a focus on premium aesthetics, the products have a signature woody, santal-inspired fragrance and come in geometric, post-consumer recycled packaging.
Glou's Product Insights:
CATEGORY
Hair
TYPE
Shampoo, Conditioner, Hair Styling, Hair Treatment
MSRP
$20
STATUS
Available
RESALE RISK
Unknown
NOTES
N/A
Blake Brown
Founded by Blake Lively in 2024, Blake Brown is a clean, vegan, and cruelty-free haircare brand built on a unique “no conditioner” philosophy, replacing it with nourishing and strengthening masks for every wash. The line includes shampoos, masks, a pre-shampoo treatment, leave-in potion, mousse, and dry shampoo, all priced accessibly. Packaged in recycled, geometric bottles, the brand highlights premium fragrance crafted by master perfumers. Positioned as affordable luxury with a signature scent, it emphasizes healthy hair rituals, sustainability, and design-led storytelling.
Glou's Brand Insights:
CATEGORY
Niche
ATTRIBUTES
Clean, Women-owned
RESALE RISK SCORE
Unknown
NOTES
N/A
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