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Brands List
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Jaclyn Hill
Jaclyn Cosmetics is a glam-focused makeup brand founded by influencer Jaclyn Hill, known for high-impact, highlighter-heavy products like the Beaming Light Highlighter and Poutspoken Liquid Lipsticks. The brand emphasizes bold, full-glam looks with luxe packaging and a YouTuber-born authenticity. While not a clean brand, Jaclyn Cosmetics resonates with fans for its influencer-led voice and makeup artistry appeal.
Brand Category:
Women-owned, Independent
Brand Attributes:
Celebrity/Influencer
Jeffree Star
Jeffree Star Cosmetics, founded by Jeffree Star, offers vibrant, bold makeup like Velour Liquid Lipsticks. All products are vegan and cruelty-free (PETA certified). Broader sustainability efforts beyond cruelty-free aren't widely publicized. Consumer sentiment is highly polarized due to the founder's controversies, though product quality often receives praise.
Brand Category:
Independent
Brand Attributes:
Celebrity/Influencer
Jillian Dempsey
Jillian Dempsey is a celebrity makeup artist’s namesake brand offering clean, minimalist beauty with a focus on multi-use color cosmetics like the cult-favorite Lid Tints and Cheek Tints. The brand emphasizes clean, vegan, and cruelty-free formulations, using organic and natural ingredients. With small-batch production and sustainable packaging efforts, it’s well-regarded among clean beauty aficionados and those seeking effortless, skin-enhancing color.
Brand Category:
Independent, Clean, Women-owned
Brand Attributes:
Luxury, Celebrity/Influencer
Jo Malone London
This British brand is known for elegant fragrances and luxury bath and home products. Their unique "fragrance combining" encourages personalized scents. While not a "clean beauty" brand, they prioritize sustainability in manufacturing and packaging. Consumers love their sophisticated appeal and unique aromas.
Brand Category:
Estée Lauder
Brand Attributes:
Luxury
Joanna Vargas
Joanna Vargas is a skincare brand founded by celebrity facialist Joanna Vargas, merging science-backed actives with natural botanicals. Known for its Daily Serum and Rescue Serum, the line is cruelty-free, clean-leaning, and offers spa-grade treatments. Sustainability is reflected in recyclable packaging and a focus on plant-based formulas. Loved for glow-boosting results, it’s often seen in red carpet prep routines and high-end spas.
Brand Category:
Clean, Independent, Women-owned
Brand Attributes:
Clinical/Medical-grade
Jones Road Beauty
Jones Road, founded by Bobbi Brown, offers an effortless, minimalist "no-makeup makeup" aesthetic through versatile, high-performance products like their popular Miracle Balm. Explicitly a clean beauty brand with a strict ingredient philosophy, it receives mixed but generally positive consumer sentiment from those who appreciate its simplicity and clean formulations.
Brand Category:
Clean, Women-owned, Independent
Brand Attributes:
Prestige
Josie Maran
Josie Maran is a natural and organic beauty brand centered on 100% pure argan oil. Verified as "Clean at Sephora," they avoid a comprehensive "Dirty List" of ingredients. The brand is strongly committed to sustainability through responsible sourcing, refillable options, and recycling, earning praise for its effective, natural, and eco-conscious offerings.
Brand Category:
Women-owned, Independent, Clean
Brand Attributes:
Prestige
Jouer
Jouer Cosmetics delivers effortless elegance with a focus on soft glam, skin-enhancing makeup, and fine textures. Popular for the Essential Lip Enhancer and Blush Bouquets, Jouer is cruelty-free, often vegan, and leans clean. The brand emphasizes feminine, romantic packaging and quality formulations, earning praise for its aesthetic and performance among minimal-to-moderate makeup lovers.
Brand Category:
Independent
Brand Attributes:
Prestige
Juice Beauty
Juice Beauty is an organic skincare and makeup brand, founded on the principle of using antioxidant-rich, plant-based ingredients over conventional synthetics. It is EWG-verified, cruelty-free, vegan, and USDA-certified organic. Hero products include the Green Apple Peel and Stem Cellular Anti-Wrinkle Moisturizer. The brand is committed to sustainability, using solar-powered facilities and sustainable packaging, and is respected in the clean beauty space.
Brand Category:
Clean, Commitment to Sustainability, Independent
Brand Attributes:
Prestige
Junoco
Junoco is a minimalist, clean skincare brand focused on simple yet effective routines powered by nourishing ingredients. Its Clean 10 Cleansing Balm has gained cult status for melting away makeup with just 10 clean ingredients. The brand is vegan, cruelty-free, and formulated without harsh additives, emphasizing affordability, transparency, and gentle skincare for all skin types.
Brand Category:
Clean, Independent
Brand Attributes:
Mass-tige
Jupiter
Jupiter is a hair care brand focused on scalp health, specifically targeting dandruff with science-backed formulas. They prioritize "clean" ingredients (sulfate-free, paraben-free) and their Balancing Shampoo is praised for effectively addressing scalp issues gently.
Brand Category:
Clean, Independent
Brand Attributes:
Luxury
Jurlique
Jurlique is a natural skincare brand from South Australia known for biodynamic farming practices and botanical-rich formulas. Products like the Rosewater Balancing Mist and Herbal Recovery Serum showcase its farm-to-skin philosophy. Jurlique is clean, cruelty-free, and eco-conscious, with sustainable ingredient sourcing and packaging. It has a loyal global following for its gentle, sensory-rich skincare rooted in nature.
Brand Category:
Clean
Brand Attributes:
Prestige
KVD Beauty
KVD Beauty (formerly Kat Von D Beauty) is known for its high-performance, long-wear, and artist-inspired makeup, with a strong focus on vegan and cruelty-free formulations. Their unique offerings include bold pigments and innovative products, such as the iconic Tattoo Liner and Good Apple Serum Foundation. As a 100% vegan and cruelty-free verified clean beauty brand, it's praised for intense color payoff and longevity.
Brand Category:
Clean, LVMH
Brand Attributes:
Prestige
Kaja Beauty
Kaja Beauty is a K-beauty brand that specializes in playful, bite-sized makeup with adorable packaging and sensorial formulas designed for easy, on-the-go application. Their unique offerings include innovative formats like stackable eyeshadows (Beauty Bento) and cushion blushes. Cruelty-free and emphasizing "clean" formulas, consumers love their fun, convenient, and effective products.
Brand Category:
K-Beauty, Independent
Brand Attributes:
Prestige
Kat Burki
Kat Burki is a high-performance skincare brand focused on nutrient-dense, cold-processed formulations that preserve ingredient potency. Hero products include the Vitamin C Intensive Face Cream and Super Nutrient Elixir. Marketed as clean and clinical, Kat Burki is cruelty-free and formulates without toxins. The brand appeals to ingredient-savvy consumers seeking both purity and efficacy, though its luxury pricing makes it niche.
Brand Category:
Clean, Independent
Brand Attributes:
Prestige
Keys Soulcare
Keys Soulcare is a wellness-meets-beauty brand created by Alicia Keys in partnership with dermatologist Dr. Renée Snyder. Rooted in clean beauty, rituals, and self-care, it blends skincare with affirmations. Products like the Skin Transformation Cream and Harmony Mask are cruelty-free, dermatologist-developed, and ethically sourced. The brand promotes inner and outer wellness, resonating with those seeking mindful, purpose-driven beauty.
Brand Category:
Clean, Women-owned
Brand Attributes:
Celebrity/Influencer
Kjaer Weis
Kjaer Weis is a certified organic makeup brand that merges clean beauty with sustainability and high design. Founded by makeup artist Kirsten Kjaer Weis, its refillable metal packaging and creamy, skin-enhancing products like the Cream Blush and Invisible Touch Liquid Foundation are signature. It’s a B Corp and a pioneer in sustainable luxury, loved by conscious consumers who want performance without compromise.
Brand Category:
Clean, Independent
Brand Attributes:
Prestige
Kopari
Kopari Beauty specializes in clean, coconut-powered skincare and body care. Bestsellers like the Coconut Melt and Deodorant highlight its nourishing, tropical formulations. The brand is vegan, cruelty-free, and formulated without sulfates, parabens, or phthalates. Kopari is praised for its feel-good, beachy approach to everyday self-care.
Brand Category:
Clean, Private Equity
Brand Attributes:
Prestige
Korres
Korres is a Greek apothecary-inspired skincare brand known for using locally sourced herbs and botanicals from the Greek landscape. Hero products like the Wild Rose Vitamin C Brightening Oil and Greek Yoghurt Foaming Cleanser blend natural actives with science. The brand is cruelty-free and clean-leaning, with a strong focus on eco-conscious packaging and ingredient traceability. Korres is beloved for its Mediterranean sensibility and sensorial, results-driven formulas.
Brand Category:
Clean, Commitment to Sustainability, Independent
Brand Attributes:
Prestige
Kosas
Kosas creates clean, clinically tested makeup designed to enhance bare skin. Their mission is to provide "good makeup" that's quick, easy, and proven to improve skin quality through skin-improving, clinically validated formulas packed with nourishing, active ingredients. Kosas offers "Comfy Glam" with vibrant, long-lasting color that's effortless to apply. All formulas are dermatologist-tested and gentle for sensitive skin.
Brand Category:
Clean, Independent, Women-owned
Brand Attributes:
Prestige
Kulfi
Kulfi Beauty is a South Asian-inspired beauty brand celebrating culture, color, and community. Known for its Underlined Kajal Eyeliner and bold pigment choices, the brand is clean, vegan, and cruelty-free. Kulfi focuses on inclusive representation and products designed with melanin-rich skin tones in mind. It’s celebrated for filling a gap in the industry with culturally rooted storytelling and joyful self-expression.
Brand Category:
Clean, Independent, Women-owned
Brand Attributes:
Prestige
Kylie Cosmetics
Kylie Jenner's Kylie Cosmetics and Kylie Skin lines prioritize healthy skin as the foundation for great makeup. All products are clean, vegan, and cruelty-free, free from gluten, parabens, and sulfates, ensuring high quality and performance while being gentle on the skin. Jenner created the brand to share her favorite products, from iconic Lip Kits to complexion essentials, aiming to inspire confidence through makeup.
Brand Category:
Clean, Coty
Brand Attributes:
Celebrity/Influencer
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