lilah b. offers minimalist, multi-tasking makeup and skincare with a luxurious, stone-like packaging aesthetic. Its products—like the Aglow Face Mist and Divine Duo Lip & Cheek—are clean, vegan, and cruelty-free, emphasizing fewer, better essentials. The brand is known for promoting a “less is more” philosophy and sustainable packaging, appealing to beauty minimalists who prioritize elegance and simplicity.

Pai Skincare is a UK-based, certified organic clean beauty brand dedicated to sensitive and reactive skin, emphasizing ethical sourcing. Their Rosehip Bioregenerate Oil is popular, and they're highly regarded for gentle yet effective formulations.

Shu Uemura is a Japanese brand celebrated for innovative makeup artistry, high-quality tools like the Eyelash Curler, and skincare-first cleansing oils. Their sustainability efforts are aligned with their parent company, L'Oréal. Consumers admire Shu Uemura for its professional-grade products and unique artistic vision.