Lush

Lush is a pioneer in sustainable and ethical beauty, known for its handmade bath bombs, naked packaging, and activism around animal rights and environmental causes. While not a traditional clean beauty brand, Lush avoids synthetic preservatives where possible and offers many vegan products. Its cult classics include the Sleepy Body Lotion and the Mask of Magnaminty. The brand enjoys a devoted following and is seen as a leader in eco-conscious retail, though some consumers find its bold scents polarizing.