Living Proof

Living Proof is a science-backed haircare brand developed by biotech scientists and hairstylists. Famous for its Perfect Hair Day Dry Shampoo and No Frizz line, the brand uses patented ingredients like OFPMA to target specific hair concerns. It’s cruelty-free and free of sulfates, silicones, and parabens. Living Proof has a reputation for innovation, with consistent praise for delivering visible results across hair types.