Water Bank Hydro Essence

Laneige is a prominent K-beauty brand specializing in "Water Science" and "Sleep Care," offering intensely hydrating and barrier-boosting products like its popular Lip Sleeping Mask. While not strictly a "clean beauty" brand, it focuses on safe and effective formulas, complemented by a clear "Reduce, Reuse, Recycle" sustainability initiative. The brand consistently earns extremely positive consumer sentiment for its visible results of dewy, plump, and hydrated skin.