Elta MD

EltaMD is a dermatologist-recommended skincare brand, best known for its effective, broad-spectrum mineral sunscreens, rooted in a medical heritage. They prioritize professional-grade, gentle formulas. While highly trusted by dermatologists, some formulations contain ingredients (like chemical sunscreens or phenoxyethanol) that "clean beauty" advocates might avoid, leading to mixed "clean" perceptions. Their sustainability efforts include aiming for 100% recyclable, reusable, or compostable packaging by 2025. Consumers generally praise their sunscreens' efficacy and blendability.