Authentic Beauty Concept

Authentic Beauty Concept (part of Henkel Beauty Care Professional) is a holistic, vegan haircare brand born out of a movement toward mindful beauty. Free from silicones, sulfates, and artificial dyes, the line includes styling and cleansing products designed to enhance natural texture and hair health. Sustainability is a core pillar, with recyclable packaging and responsibly sourced ingredients. Popular among conscious salons and consumers seeking high-performance, clean haircare, the brand has cultivated a loyal, eco-minded audience.